The Hemro Group has entered into a strategic partnership with the Chinese coffee grinder manufacturer HeyCafé. Celebrating the new cooperation with the Swiss Hemro Group, HeyCafé has released a redesigned corporate identity including a new logo as well as the new tag line “smart grinding”. “We are proud to become a member of the Hemro Group”, says Founder and CEO of HeyCafé, Ilan Maimon, who will continue to work as General Manager. “We share the same vision and we strive to turn the factory in Changzhou to one of the best factories for coffee grinders outside of Europe. HeyCafé is the brand with an unbeatable value-for-money ratio and cooperating with the Hemro Group will spur us onwards.” The Hemro Group and HeyCafé will focus their strategic partnership on the emerging markets in Asia. The product range responds to the rising demand for reliable appliances being available at reasonable prices. Ziya Boro, CEO of Hemro Asia, the group’s branch in China, accompanies the development of the sales strategy throughout the Asian region in close collaboration with Ilan Maimon, who will continue to further HeyCafés portfolio through engineering, research and technical optimisations.