Host Milano has declared 2019 as the “time to dare” for coffee lovers. The biannual Italian event celebrates three core segments of the Ho.Re.Ca industry – Food Service Equipment with Bread, Pizza and Pasta; Coffee/Tea with Coffee and Vending Machines, Bars and Gelato/Pastry; Furnishings and Tableware. Host Milaon says what makes the global coffee industry interesting is the different stages in evolution of the coffee markets. From Hong Kong and Dubai, taking their first steps in the third wave, to nations like Canada and an Australia that already have their sights set on the future. In Hong Kong’s coffee culture people are becoming more educated about different types of coffee . “Many people are looking for a fresh coffee bean and a cup of good coffee,” says Phoenix Kwok from China. “I think that in Hong Kong just as elsewhere you can get some nice surprises, not just based on the typical Italian espresso.” Sana Chikhalia describes the exciting scene in Dubai, where “finer coffee brands are being preferred over the big coffee chains”. “There are so many passionate coffee drinkers who prefer nothing but the best,” Chikhalia says. “Coffee machines are everyone’s dream and these days they are not only trending but also offer the challenge of how to have a more space-efficient machine which has not one but quite a few functions.” Canada’s well-established coffee culture is involving the whole world of Ho.Re.Ca, says Ayngelina Brogan. “More and more restaurants are expected to brew coffee that is better than simply drip coffee. It is more common to find an espresso machine at a restaurant, and smaller cafés that cannot invest in one are using traditional French presses that are served to a table with a timer to let guests know when the coffee is ready,” Brogan says. “Some restaurant suppliers are also offering espresso machines that do not require the machine to be directly attached to a water pipe.” A glimpse of developments in that other country with a dynamic, highly advanced, coffee market – Australia – is provided by Host Ambassador Kerri McConnel. “Over the past two years, coffee, always a big thing in Australia, has just gained more and more popularity. Cafés are opening in record numbers and there is extreme competition in the market to stand out,” McConnel says. This is driving innovation in the market to create loyalties and drive customer service. This success is being strengthened by the younger generations who are drinking coffee more than any generation before them. This is driving innovation as cafes, bars and restaurants focus on the things that are important to these young coffee drinkers, for example “ready-to-drink” coffees, like cold brews, which are quick and easy to buy, available in environmentally friendly glass bottles, and sweetened.” Host Milano will take place from 18 to 22 October. For more information, visit host.fieramilano.it/en Global Coffee Report has launched a LinkedIn Showcase page. Follow HERE for up-to-date news and analysis of the global coffee industry.