International Coffee Events, News

HostMilano 2021 exceeds all expectations

HostMilano

The 2021 HostMilano, which ran from 22 to 26 October at Fiera Milano in Italy, has achieved record attendance numbers. The event identifies itself as the reference exhibition for equipment, coffee and food, as well as the foodservice, retail and hotel sectors.

More than 110 thousand professionals and 1345 companies from 144 countries attended the event, with a geographical subdivision that sees Europe in first place at 76 per cent of attendees, followed by the Middle East, Asia, North and Central America, Africa and South America.

Commercial Director of Cimbali Group Andrea Clerici says it was a positive experience from a business point of view.

“We believed in this exhibition immediately and we never questioned our presence, indeed we arrived with a completely renovated, large stand, studied in every detail to give a message of positivity and direction for all four of our brand names,” says Clerici.

“I must say that the environment has received our message, welcomed it and rewarded it”.

The numbers relating to exhibitors also exceeded expectations, with 1345 in total, 32 per cent of which came from countries such as Germany, France, Spain, the United States, Portugal, Holland, Belgium, Switzerland, Greece, Austria, and the United Kingdom.

HostMilano says together, these events have strengthened the city of Milan as a European exhibition hub and for the international promotion of Italian excellence.

HostMilano is a business platform as well as a hub for exchanging skills, as well as a place to discover the latest trends changing the future of the Horeca sector.

For more information, visit the HostMilano website.

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