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ICO celebrates International Coffee day with Next Generation campaign

In celebration of International Coffee Day (ICD), the International Coffee Organization (ICO) is asking for input from the global coffee community to contribute to its ‘Coffee’s Next Generation’ campaign.

This campaign aims to engage all ICO members and coffee stakeholders with youth organisations, international organisations, development and financial partners, and coffee consumers.

The goal is to invest in the youth, encouraging and bringing their ideas to life. According to the ICO, these ideas have the potential to benefit the whole coffee community. This campaign is also designed to help the industry recover from the COVID-19 pandemic through building a more prosperous and sustainable future.

The ICO is asking the international coffee community to contribute to this campaign by sharing ideas, initiatives, programmes, co-funding suggestions, stories, photos, and videos, related to coffee.

These can be sent to info@ico.org with the subject line ‘ICD 2021’.

“This will allow ICO to showcase the opportunities and the challenges of engaging and supporting youth in coffee production, trade, transformation, distribution, consumption, and disposal,” says the ICO.

“We also encourage youth in the coffee value chain to submit their success stories and good practices. Selected stories will feature in the 2021 Coffee Development Report.”

On 1 October, the ICO will also partake in the World Food Forum (WFF) organised by the Food and Agricultural Organization Youth Committee. This is aimed at helping young leaders to build better food systems.

In collaboration with Slow Food Coffee Coalition Network, the ICO will also ‘Trace the Coffee Value Chain’ and explore the socio-economic challenges that coffee farmers face from seed to final consumer.

“The ICD is also an opportunity to encourage sustainable coffee practices and to raise awareness about the plight of coffee growers and to thank all the stakeholders in the coffee value chain,” says the ICO.

The ICO will celebrate the 2021 ICD during the opening of the WFF.

To register for the event click here.

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