Every year on 1 October, the coffee world comes together to celebrate the beverage and recognise the millions of people across the globe who work hard to create it. For this year’s International Coffee Day campaign, the International Coffee Organization (ICO) is on a mission to help coffee farmers around the world receive a fair, living income.
The ICO has launched the #coffeepledge on change.org, a petition in support of a living income for coffee farmers. “Our aim is to reach one million signatures by International Coffee Day on 1 October – an ambitious target we can reach with your help,” the ICO says in an open letter. “We hope to use this weight of consumer opinion to support the ICO’s efforts to mobilise funds and political backing to address the coffee price crisis.” This campaign is part of the ICO’s efforts to implement Resolution 465 on coffee price levels and complements its ongoing structured sector-wide dialogue – the latest outcome of which will manifest in the first CEO and Global Leaders Forum of the coffee sector on 23 September 2019. Results of the forum will be further considered by the International Coffee Council during its 125th Session immediately following.
To sign the #coffeepledge, click HERE. For more information, visit www.internationalcoffeeday.org Follow Global Coffee Report on LinkedIn, Facebook, and Twitter for up-to-date news and analysis of the global coffee industry.