illy launches e-commerce platform in Canada

illycaffè has announced the expansion of its e-commerce business into Canada, making the country the fourteenth to have a direct-to-consumer illy eShop. Illy says the Canadian eShop, accessible in both English and French, sells the full breadth of its products, including coffee in a variety of formats including single-serve, espresso machines, illy Art Collection cups, accessories, Dammann Frères tea, and monthly coffee subscriptions coming soon. Over the past ten years, illy says coffee consumption has steadily increased in Canada. According to the Coffee Association of Canada, penetration of espresso-based drinks has risen 10 per cent since 2014 among adults. Illy launched its first eShop in 1999. Each illy eShop is custom tailored to local preferences and plays a strategic role with other points-of-sale including more than 250 illy-owned and -franchised brick-and-mortar shops and cafés located in 43 countries around the world. “This expansion is a win-win to offer Canadian customers a convenient new way to shop and enjoy our products,” says Barry Sheldon, President and COO for illycaffé North America. “Canada has warmly embraced our brand over many years, which is a testament to our leadership in creating quality and innovative products, and to upholding the highest standards in sustainability and ethics.” For more information, visit illy.com/canada or illy.com/canada-fr Follow Global Coffee Report on LinkedIn, Facebook, and Twitter for up-to-date news and analysis of the global coffee industry.