Illycaffè will launch illy Cold Brew, its first-ever ready-to-drink cold brew to the North American market North America in April 2020.
“illy Cold Brew ready-to-drink reflects our desire to provide consumers many other occasions to enjoy the taste and the quality of illy coffee, keeping in step with modern consumption trends,” says Massimiliano Pogliani, CEO of illycaffè.
The product will be available at retail, illy branded cafés, and the company website.
“Our new cold brew is more than ready to drink. It is ready for more people to discover the pleasure of illy coffee, in more places, wherever life’s adventures may take them,” Pogliani says.
The product adds to illy’s current range of ready-to-drink beverages which includes Café, Café Unsweetened, Café Latte, Cappuccino, and Mochaccino.