International Trade Centre virtually launches new edition of The Coffee Guide

The coffee guide

In celebration of International Coffee Day, the International Trade Centre (ITC) is virtually launching the fourth edition of The Coffee Guide in a one-hour session on 1 October from 4pm to 5pm CET time.

The Coffee Guide is an extensive, neutral source of information on the international coffee trade and is, according to the ITC, considered as a go-to reference by many in the industry.

First published in 1992, updated versions have been released every subsequent 10 years in 2002, 2012, and now 2021. The newest edition covers trade issues related to coffee growers, traders, exporters, transportation companies, certifiers, associations, and authorities.

The event will share findings on the trends within the coffee industry that have emerged over the last decade, particularly related to quality, digitalisation, climate change, and consumer preferences.

ITC says coffee farmers are on the front line with facing these volatile market prices, climate change uncertainties, and changing consumer patterns.

“These trends come against a backdrop of rural youth leaving farming, gender inequality, lack of a living income for producers and human rights concerns,” says the ITC. “This event draws from the extensive contributions from all parts of the industry to suggest how to build resilience and manage risk in changing times.”

The event will also look at how to address the distribution of power, profit, and resources across the supply chain.

Guest speakers will include leaders of major coffee bodies including Vanusia Nogueira, Executive Director of the Brazil Specialty Coffee Association; Kubasu Agapeters, Operations Manager of Fairtrade Africa; Ric Rhinehart, Executive Director Emeritus of the Specialty Coffee Association; and José Dauster Sette, Executive Director of the International Coffee Organization.

Pamela Coke-Hamilton, Executive Director of the ITC will share key findings at the opening of the session. Some of the books principal authors will also speak at the event.

The ITC was co-created by the World Trade Organization and the United Nations. It is designed to assist small to medium-sized enterprises in developing and transitioning economies to become more competitive in the global market.

The session will be held in English and interpretation will be provided in French, Spanish and Portuguese. To register for the event, please click here, or for more information visit

Image credit: International Trade Centre, The Coffee Guide, 2021

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