Trieste Coffee Experts has brought together leading Italian companies to network and discuss the future of the coffee industry. Nuova Simonelli, Brita, Petroncini, Astoria and Gruppo Cimbali were just some of the many companies who attended the conference, which took place on 22 March in Trieste, Italy. Two of the key topics the speakers addressed were the best ways to face new market challenges, and the importance of networking. “We must create an Italian network able to face global competitiveness with similar values, consistent to our mutual brand: Made in Italy,” said Cimbali Export Manager, Luigi Morello in a statement. Patrizia Cecchi, Business Director at Rimini Fiere, spoke of the importance of cooperation between different regions of Italy in the lead up to a number of big events. “Rimini could not be more proud to have been able to give Sigep expo a new format with the Rimini Coffee Expo,” said Cecchi. “To host the World of Coffee in June with the prestigious World Barista Championship is a privilege. With the help of a number of Chambers of Commerce we want to create an imaginary bridge between Rimini and Trieste, which will enable us to coordinate our actions in an effective way.” Antonio Paoletti, president of the Trieste Chamber of Commerce used the conference to share the latest plan to announce Trieste as a coffee capital. “I can now disclose that, to better welcome tourists, a new virtual and sensory museum will be created in the stunning Palazzo della Borsa. This is an ambitious project, with investments of no little significance, which will enable us to proudly reinstate Trieste as a coffee city.” Trieste will be presented to the Expo of Milan 2015 as TriestEspresso, demonstrating the central role coffee plays for the city.