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ITC Coffee Guide now available in Portuguese

International Trade Centre Coffee Guide

The International Trade Centre (ITC) has announced its Coffee Guide is now also available in Portuguese next to English, French, Spanish.

The ITC’s Coffee Guide is one of the world’s most comprehensive, practical sources for the international coffee trade and a practical tool for producers, exporters, and other value chain stakeholders.

Globally accessible online and free of charge, the Coffee Guide builds on collaboration with more than 70 coffee industry experts and organisations from across the globe, from seed to cup, to chart a path towards a more sustainable future for the industry.

“The time has come for the industry to build back better, but with the right foundations. Farm-level income must grow sustainably to secure the coffee industry’s future. Public–private partnerships, alliances between supply chain operators, and policy are also instrumental to drive it towards widespread change. This guide is a step towards providing insights into making this possible,” says Pamela Coke-Hamilton, Executive Director at ITC Background.

The fourth edition includes the trends of the last decade, especially for quality, digitalisation, climate change, finance and risk and consumer preferences. The translation pays tribute to all coffee sector stakeholders across countries who wish to learn about and develop their knowledge in this environment.

The Portuguese edition was launched in print through the ITC’s Alliances for Action initiative at the International Coffee Week, Semana Internacional do Café in Belo Horizonte, Brazil with 20,000 participants. The ITC launched the online version of the translation to a global audience at the 10th Summit of the Organisation of African, Caribbean and Pacific States in Luanda, Angola.

The translation was facilitated thanks to CLAC and the International Coffee Organization (ICO), who also informed this new edition with technical contributions, data, and statistics from CLAC’s Commercial Director Joao Mattos and ICO’s Executive Director Vanusia Nogueira, ED Emeritus José Sette, Head of Operations Gerardo Patacconi and Chief Economist Denis Seudieu. The Brazil Speciality Coffee Association was another important contributor and advocate of the guide.

For more information, visit www.intracen.org

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