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JAB appoints Joachim Creus as next CEO

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JAB Holding Company has announced Managing Partner Joachim Creus as the group’s next CEO.

Creus will continue to serve as Vice Chairman of the JAB Board and is the designated successor to Chairman Peter Harf.

“It is a great privilege to be named CEO of JAB,” said Creus. “Peter built JAB, implementing a long-term strategic vision to transform decades of successful development as a family office into an investment company focused on the global consumer goods and services sector.”

JAB invests consumer-focused industries, and is the largest shareholder of Keurig Dr Pepper.

“Continuity of leadership is paramount at a firm like JAB, and the appointment of Joachim to CEO is a testament to our strong faith in his vision,” says Harf. “Over the last decade, not only has Joachim been instrumental to building an enduring investment firm, he has also become a member of the extended Reimann family.”

Creus joined JAB in 2010 and has played a key role in establishing the company as a global investment firm focused on consumer goods and services.

Olivier Goudet, who has served as Managing Partner and CEO of JAB since 2012, will become a Senior Investment Advisor, with the majority of his personal wealth remaining invested in the firm and its assets for the long term.

“Under Olivier’s leadership, we scaled JAB with the right assets, building a diverse and highly resilient investment portfolio which is ideally positioned to continue to deliver attractive risk adjusted returns over the long term,” says Creus.

Goudet will stay involved with JAB, continuing to serve in his capacity as a Board Director across targeted JAB portfolio companies.

JAB also announced that Frank Engelen has been promoted to Managing Partner, effective immediately.

“We have worked closely with Frank for more than 10 years,” says Harf. “Since he joined JAB in 2020, he has played a key role across JAB’s portfolio including its pet insurance platform, an increasingly important asset to the firm.”

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