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Home News

JDE Peet’s announces leadership changes

by April Hawksworth
January 23, 2025
in Coffee Business News, News
Reading Time: 2 mins read
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JDE Peet’s has announced changes to its Executive Committee, including a new CFO and Chief Marketing Officer.

In a statement, JDE Peet’s said current CFO Scott Gray has decided to step down to reunite with his family in the United States. The company has appointed a new external CFO, who will begin in the second quarter of 2025.

The incoming CFO will be named once JDE Peet’s publishes its full year 2024 results on 26 February.

According to JDE Peet’s, Gray played a pivotal role in the company’s transition from a private to a public company in 2020, leading initiatives in risk management, financial reporting, and capital structure optimisation.

In addition to leading the company’s finance and IT functions, Gray served as interim CEO prior to the appointment of Rafa Oliveira as CEO in November 2024.

“On behalf of the Board and the Executive Committee, I thank Scott for his leadership and commitment to JDE Peet’s,” says Oliveira.

“His focus on excellence has shaped a lasting legacy, leaving behind a company with a robust financial foundation, strong performance and a talented team. As interim CEO, Scott provided critical leadership continuity. We are grateful for his leadership, partnership and collaboration and his commitment to a solid handover. We wish Scott all the very best for the future.”

Gray adds that resigning was a difficult decision.

“I am deeply committed to JDE Peet’s and have truly enjoyed leading such a talented team,” he says.

“My wife and I have decided to relocate to the US where our children will soon be starting their higher education. JDE Peet’s is a unique company operating with fantastic people in a great sector. The company is set up for future success and I thank my team and colleagues for the unforgettable journey.”

Meanwhile, JDE Peet’s has appointed Ricard Barri Valentines as Chief Marketing Officer (CMO) and member of the Executive Committee, reporting to Rafa Oliveira. Valentines is currently Global Category Director Instant & Liquid Coffee and succeeds Fiona Hughes, who has accepted to take on the role of General Manager Australia.

“I welcome Ricard to the Executive Committee and thank Fiona for her outstanding leadership in introducing a marketing philosophy to the company and bringing life to our portfolio of brands,” says Oliveira.

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