JDE Peet’s appoints new Chief Executive Officer

JDE Peet's, the world’s largest pure-play coffee and tea group by revenue, has appointed Fabien Simon as its Chief Executive Officer, effective 7 September 2020.

Based in Amsterdam, Simon has served as a Director of JDE Peet’s since its listing and has extensive experience within the company and sector. Simon spearheaded the successful listing of JDE Peet’s on the Euronext Amsterdam stock exchange in May 2020, raising €2.58 billion in Europe’s largest IPO of the year. Between August 2014 and January 2019, he was Chief Financial Officer of Jacobs Douwe Egberts (JDE) and led its mergers and acquisitions strategy and multiple large-scale integrations.

“No one knows this business better than Fabien,” says Olivier Goudet, Chairman of JDE Peet’s and CEO and Managing Partner of JAB. “Not only did Fabien lead the successful IPO of JDE Peet’s, he oversaw the very creation of JDE and its transformation into a global coffee and tea powerhouse.”

Simon’s appointment follows the strong performance of JDE Peet’s in the first half of 2020, during which time the company demonstrated the resilience of its business and brands despite the unprecedented economic and social disruption of COVID-19.

“JDE Peet’s is a rare business with a proven track record of performance across economic, market and consumer cycles,” says Simon.

“It is a privilege to lead this company into its next phase of growth, building on our unique portfolio of brands, products and channels to meet the needs of our customers, and capitalise on the myriad opportunities to gain market share in coffee and tea globally. I look forward to leading this incredible business for years to come.”

Simon succeeds Casey Keller who decided to return to the United States to be with his family, who were unable to relocate to Amsterdam due to health and safety implications related to the pandemic.

“On behalf of the Board, I would like to thank Casey for his contributions to this organisation. Casey joined Peet’s Coffee as CEO in 2018 and, under his leadership, achieved strong growth and record market share gains. He then took the helm of JDE Peet’s and demonstrated remarkable leadership and great results amidst an extraordinary operating environment. We wish him and his family the very best,” Goudet says.

Simon is appointed as CEO by the Board. The appointment will be tabled for formalisation at the next general meeting.

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