JDE Peet’s creates paper pack for soluble coffee

JDE Peet’s

JDE Peet’s has announced the launch of a paper pack for its soluble coffee ranges.

This recyclable paper pack solution is designed to create a more sustainable ecosystem in the soluble coffee market by incentivising the reuse of existing glass jars and tin formats. The coffee from this paper pack will generate the lowest carbon footprint within the existing range of JDE Peet’s products.

“This is an important step in driving the sustainability agenda of our company and yet another sign of our leadership in innovation,” says JDE Peet’s CEO Fabien Simon.

“We know that reducing packaging and promoting recyclability and reusability are increasing consumer needs. By providing more sustainable solutions within soluble coffee, one of the world’s most beloved and consumed beverages, we can maximise our positive contribution in decarbonising our own portfolios and the coffee market as a whole.”

JDE Peet’s is working to reduce the amount of packaging material and associated carbon emissions used in manufacturing, transport, and end-of-life disposal. The paper pack directly supports the company’s effort of minimising its carbon footprint across its entire value chain and its goal of moving towards 100 per cent of packaging designed to be reusable, recyclable, or compostable by 2030.

The range will be available in selected markets across multiple brands of JDE Peet’s’ portfolio as of 2024.

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