JDE Peet’s increases responsibly sourced coffee target

JDE Peet's

JDE Peet’s has announced it will increase its responsibly sourced coffee target from 30 per cent to 80 per cent by the end of 2022.

The company says it will also invest EUR$150 million (about US$158 million) into its responsible sourcing program to directly support more than one million smallholder coffee farmers by 2025.

“JDE Peet’s is deeply committed to creating a sustainable future for the customers and consumers we serve while creating long-term value for the business and our stakeholders,” says Fabien Simon, CEO of JDE Peet’s.

“With this partnership and increased investments, we are elevating industry standards, and are committed to play our part to create a better future for our farmers, their families and the entire coffee ecosystem.”

In 2021, Peet’s Coffee, the U.S. subsidiary of JDE Peet’s, reached 100 per cent responsibly sourced coffee through its partnership with Enveritas, a non-government organisation that has developed a new data-driven approach to sustainability assurance.

To date, Enveritas has verified more than 200,000 coffee farms around the world against a complete set of sustainability standards. JDE Peet’s will now leverage the partnership with Enveritas across its broader coffee supply chain, allowing it to reach its ambition of 100 per cent responsibly sourced coffee by 2025.

“We touch all stages of the coffee and tea ecosystem, from farmers to consumers, and therefore have an obligation to develop both near and long-term solutions to protect the world we live in,” says Laurent Sagarra, Global Quality & Sustainability Director of JDE Peet’s.

“Setting this ambitious target is part of our journey to lead the way in creating a more sustainable future.”

These announcements form an integral part of JDE Peet’s’ Sustainability program, which aims to partner with suppliers, NGOs, and others to address key sustainability challenges in the countries from which JDE Peet’s sources its coffee, tea, and other agricultural ingredients.

Through this program, the company has already reached over 470,000 smallholder farmers with more than 50 collaborative projects across 18 countries since 2015.

To learn more about JDE Peet’s’ sustainability journey, visit

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