The seventh Juan Valdez Café to hit North American shores opened its doors to customers this month at Miami International Airport. The opening of the outlet marks the fifth Juan Valdez Café to operate in an airport. Café de Colombia reported in a press release, that the opening follows Procafecol’s international expansion strategy of reaching the main airports of the United States, as the brand's fifth airport location. “The opening of Juan Valdez Cafés in the most important airports in the United States is part of a strategy that aims to expand the presence of the Colombian coffee grower’s brand in high-traffic points where a large and multicultural group of consumers share paths,” says Procafecol's CEO- Hernàn Mendez. The new café was opened in association with NewsLink, an airport concessionaire. As part of a joint initiative with NewsLink, Juan Valdez Café has two stores at Newark International Airport (in New Jersey), two stores at JFK International Airport (in New York) and now one at Miami International Airport. The new café seeks to offer the complete Juan Valdez Café experience to customers, the company reported, including a diverse Colombian Coffee product portfolio and a high quality service. More than 10,000 customers visited the new store in its first week of operation. Miami International Airport's annual traffic exceeds 35 million people, and is considered the gateway to South America, as well as a global business centre.