KeepCup has introduced a new Alchemy colour series. The Australian manufacturers of the world’s first barista‑standard reusable cup released the new colour series in early August. The move followed the release of the KeepCup Brew in April, a glass version of the world-famous reusable cups. The new colour range is inspired by on‑trend colours, and the range’s name speaks to the magical properties of coffee. Since KeepCup was introduced in June 2009, the company has sold over 3 million KeepCups, diverting billions of disposable cups from landfill. KeepCups are now sold in 32 countries around the world. The company has offices in Australia, the United Kingdom and the United States, and has 25 global distribution partners. www.keepcup.com
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