Kerry Red Arrow assumes direct distribution in Australia

Red Arrow Kerry

International taste and nutrition company, Kerry will assume direct distribution of Red Arrow products from Oppenheimer, bringing Red Arrow’s condensed natural smoke manufacturing and application to the Australian market from 28 October 2021.

According to Kerry, Red Arrow has been a leading brand in smoke and grill technology for more than 60 years, having earned a global reputation as a reliable supplier of products, technical services, and equipment.

Kerry acquired Red Arrow in 2015, and has since become “the industry standard and authoritative experts in smoke and grill flavourings”, thanks to Red Arrow’s heritage and Kerry’s scale, application expertise, and consumer insights-driven innovation.

“With direct distribution now under Kerry, this broadens opportunities for us to better serve our customers with more holistic solutions to meet their needs and consumer demands as we leverage Kerry Red Arrow smoke and grill technology to drive innovation in our taste and nutrition solutions,” says Christine Giuliano, General Manager and Commercial Lead for Kerry Australia and New Zealand.

Kerry Red Arrow says its expertise in converting smokehouses into condensed smoke flavourings has enabled its customers to manufacture products more consistently and efficiently, allowing for greater versatility while maintaining excellent product quality.

Its flavours are created from burning wood and capturing the smoke, infusing what is described as delicious, craveable taste and aromatics into globally-inspired barbecue flavoured foods.

With smoke flavourings reducing carbon emissions, water usage, and cleaning chemicals, Kerry says consumers and businesses alike will experience Red Arrow’s positive sustainable impact.

According to Innova, over the past four years, the number of new launches with BBQ smoke and grill flavours have doubled. Innova says this has been largely driven by the snack’s category which accounts for more than 50 per cent of all smoke and grill flavour launches.

With smoke and grill flavours continuing to be a crucial feature in meat and snack seasonings, marinades, plant-based, meals, sides, and sauce applications, Red Arrow’s flavours replicate the experience of cooking with fire.

Kerry’s 2021 Australia Taste Charts show that BBQ, smoke and grill remains a favourite among consumers in Australia. However, interest in smoke is growing beyond traditional tastes and formats with cherrywood, applewood, and hickory trending in a variety of unique applications.

“With Kerry Red Arrow, we now have the industry’s largest range of smoke and grill flavour-differentiated raw materials that lets us create more authentic and unique profiles,” says Jacob Jones, Business Development Director of Smoke, Kerry APMEA.

“The results are products that can be customised to meet consumers’ expectations, and we see an exciting potential to apply these authentic flavours to categories beyond meat.”

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