• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Tuesday, July 8, 2025
Newsletter
SUBSCRIBE
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
Home

Kerry refreshes the art of mixology in non-alcoholic beverages

by Shanna Wong
November 11, 2021
in News
Reading Time: 2 mins read
A A
Kerry
Share on FacebookShare on Twitter

Taste and nutrition company Kerry has brought the art of mixology online with its Refreshing Mixology Live Virtual Tasting Event that was held on 14 October.

With beverage and mixology experts hosting the event, the session was an in-depth look at the vibrant and exciting world of non-alcoholic mixology.

Defined as the delicate art of fusing aromas, tastes, and presentation, Kerry says mixology is a science that requires balance in order to create a delicious beverage.

“The beverage landscape is dynamic and evolving. Traditional categories are blurring; for example, from flavoured water, there’s now functional flavoured water, dairy beverages has led to dairy beverages fortified with ingredients that support immunity,” says Harsch Koshti, Marketing Director for Taste technologies at Kerry APMEA.

“The fast-changing world of refreshing beverages can offer so many inspired ideas for mixology. Combine this inspiration with the art of mixology and the potential for great-tasting, innovative refreshing beverages is limitless.”

The comprehensive session covered the basics of taste, the trends shaping the beverage industry, and what Kerry calls the “pillars” of creative mixology. These include botanicals, tropical, bitters, barrel ageing, citrus, and spice. Each pillar’s history and characteristics were examined, along with how this impacted the final beverage.

The event also saw beverage kits sent to attendees with ingredients to make six concept drinks, offering different tastes and health benefits.

Beverages included aperitif-inspired Spritz & Groove, a tea-mixology inspired Ginger Mule, and a ‘0˚ ABV Exxpresso’ which is a redefined Espresso Martini falling within the Energy drink category.

In line with Kerry’s sustainability goals, the kits feature biodegradable cups, bamboo straws, and a recycled glass bottle.

This event forms part of Kerry’s ongoing virtual customer engagement sessions to explore the rapidly evolving global beverage market. Beginning with Beverages in the new normal and Caffeine in the East in 2020, its most recent event in 2021 was Dairy without Compromise which focused on plant-based drinks.

“There are many insights and pillars which form the foundation of mixology that may not be widely known. That needs to change in order for customers and businesses to appreciate just how much mixology can help to create great beverages that satisfy consumer needs,” says Koshti.

“We will continue to host these sessions to educate and involve others on our quest for nutritious, balanced, and delicious beverages.”

 For more information, visit Refreshing Mixology

Tags: kerryMixologyRefreshing Mixology Live Virtual Tasting Event

Related Posts

The Tea and Coffee Industry in South Africa 2025 report focuses on the tea and coffee industry in South Africa.

Report reveals insights into South African coffee market

by Georgia Smith
July 4, 2025

The latest Tea and Coffee Industry in South Africa report has been published, covering a range of topics from processing,...

Pure-play coffee company, JDE Peet's is set to release its strategy that outlines it roadmap to drive performance growth.

JDE Peet’s reveals growth strategy

by Georgia Smith
July 4, 2025

Pure-play coffee company JDE Peet's has released its future growth strategy, outlining its roadmap to drive performance growth and consolidate...

Thermoplan celebrates the World Latte Art Championship 2025 as the highlight of the World of Coffee in Geneva event.

Thermoplan celebrates World Latte Art Championship

by Georgia Smith
July 3, 2025

Swiss Coffee equipment brand Thermoplan celebrates the World Latte Art Championship 2025 as the highlight of World of Coffee Geneva....

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
Prime Creative Media launched Global Coffee Report in April 2011 with the aim of promoting, growing and informing the global coffee industry through the provision of the most relevant and current information and in-depth analysis from the sector’s most influential voices.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Global Coffee Report

  • About
  • Advertise
  • Subscribe
  • Magazine
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Latest News
  • Profiles
  • Products
  • Market Reports
  • Technology
  • Equipment
  • Marketing

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research & Development
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
  • About Us
  • Advertise with Global Coffee Report
  • Latest Magazine
  • Contact Global Coffee Report

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited