Keurig and Peet’s announce multi-year deal

Keurig and Peet’s Coffee & Tea are planning to launch a selection of Keurig licensed Peet’s coffee and tea varieties in K-Cup packs for Keurig brewers produced by Keurig. Peet’s will continue to hand roast the beans for its Peet’s K-Cup packs and the roasted beans will be transported to Keurig for grinding and packaging in K-Cup packs. The new licensed Peet’s K-Cup packs will be distributed by Peet’s proprietary nationwide direct delivery system to grocery stores, mass merchandisers, club stores, Peet’s retail stores, and online. Peet’s entered the single-cup format just seven months ago and has quickly established a strong presence, expanding its distribution and retail sales of its single cup products, which are now available in over 12,000 stores throughout the US. “We continue to have incredible growth and success in the single cup category as existing and new consumers have responded very favorably to the quality and experience of Peet’s in the single cup form over the past year,” said President and CEO of Peet’s Coffee & Tea, Dave Burwick, in a statement. “We believe now is the right time to partner with Keurig and work together to further advance this important, growing category.”

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