Keurig creates soup pod

Keurig Green Mountain has announced the launch of the Campbell’s soup pod. In partnership with Campbell Soup Company, Keurig has produced a soup-kit that creates a hot meal in its Keurig Hot brewers. Each kit contains a noodle packet and a K-Cup pod filled with broth. To brew, coffee/soup lovers just empty the packet contents into a coffee cup and insert the K-Cup pod. “Launching Campbell’s into the Keurig hot system marks a milestone as our first expansion beyond beverages,” said Keurig’s Chief Business Development and Partners Officer, Mark Wood. “We are thrilled to offer consumers the opportunity to use their brewer on more occasions throughout the day.” Campbell’s Marketing Director Michael Goodman said that their research has shown that more than 80 per cent of people who buy Keurig pods also buy their soup. “Bringing together two products people love in one handy kit is a winning idea,” said Goodman.