Krispy Kreme the latest to enter the K-Cup realm

Krispy Kreme announced on 19 August that its coffee will be available in K-Cups at participating grocery stores and online via Keurig's web site.    Krispy Kreme joins the likes of Caribou Coffee, Cinnabon, Starbucks and Gloria Jean's who have partnered with Keurig Green Mountain to make its branded shop coffee available on the Keurig system.  “We are thrilled to offer Keurig brewer owners the convenience of making Krispy Kreme Coffee in their own home,” said Dave Sachs, VP, Global Hot Systems Beverages, Keurig Green Mountain. “It underscores our commitment to offer our consumers the best in quality and variety for the Keurig system.” Keurig reported US$133 million in sales of its brewers and accessories in the third quarter of the financial year. This is a slight decrease of 4 per cent over sales seen the same period a year prior. The company saw a 10 per cent increase, however, in the sale of its portion packs, bringing in $826 million in the quarter.