Krispy Kreme to open in Cambodia

Krispy Kreme has signed a development agreement with Express Food Group to open 10 Krispy Kreme shops throughout Cambodia over the next five years. “This agreement will further strengthen Krispy Kreme’s brand position throughout Asia,” said Dan Beem, Krispy Kreme’s Senior Vice President and President – International. “One of the keys to the success of Krispy Kreme in any country is working with top-quality franchisees, and EFG is an experienced company dedicated to delivering an exceptional customer experience.” A member of Bangkok-based RMA Group, EFG was founded in 2004 and currently employs more than 1200 Cambodians at its 42 restaurants throughout the country. The company also operates 15 food and beverage outlets at international airports in Phnom Penh, Cambodia’s capital, and Siem Reap, the capital city of Siem Reap Province in Cambodia’s northwest. “We are very proud and excited to introduce Krispy Kreme to the Cambodian market,” said Jean-Boris Roux, Regional Director of RMA Group’s food division. “EFG has always been determined to bring strong leading brands to this country, and we are confident that Cambodians will quickly embrace Krispy Kreme.” Krispy Kreme’s doughnuts and coffee are stocked in more than 1000 shops in 24 countries.