La Marzocco has opened its very first café and showroom, located inside the Seattle Center in the USA. The company will be staging a roasters in residence program to mark the opening of its new outlet.
Led by La Marzocco Experience Manager Amy Hattemer, the program selects the world’s leading coffee companies or individuals to participate in one-month residencies at the café, curating the coffee menu and integrating their educational programming within the space to engage the local and coffee community. The program launches with Stumptown Coffee Roasters (Portland, OR), who launched their first café with a La Marzocco Linea espresso machine in 1999. Other confirmed residencies at the café to include G&B Coffee of Los Angeles, California; Buna of Mexico City, Mexico; Campos Coffee of Sydney, Australia; Counter Culture Coffee of Durham North Carolina; Intelligentsia Coffee of Chicago, Illinois; Panther Coffee of Miami, Florida; Pilot Coffee Roasters of Toronto, Ontario, Canada; Cat & Cloud of Santa Cruz, California; Coffee Supreme of Wellington, New Zealand; and Heart Coffee Roasters of Portland, Oregon.
In addition to the café, the La Marzocco space includes a showroom with commercial and home espresso machines, as well as historical archives and vintage machines for guests to explore La Marzocco products, and the company’s rich, nearly 90-year heritage.
“La Marzocco is thrilled to provide a physical space to showcase the amazing coffee partners we work with and who inspire us every day,” said Whitney Cornell, Vice President of Sales and Marketing for La Marzocco in a statement. “This is a café experience unlike anything else that exists – we are essentially allowing our coffee partners to come in and launch a new café in our space each month.”