La Marzocco’s Pop-up coffee shop announces full line-up for The London Coffee Festival

La Marzocco and Allegra Events announced this month the full line-up for the True Artisan Café, a collaborative pop-up coffee shop taking place at The London Coffee Festival from 25 – 28 April 2013.

For four days the True Artisan Café will bring together baristas from  the UK’s independent coffee shops and roasters to serve visitors bespoke coffee creations.

Returning favourites include East London coffee-shop-come-cocktail-bar Shoreditch Grind, the Caravan (who have just opened their second café-roaster concept in Kings Cross) and coffee specialists Allpress Espresso.

New additions to the line-up include Square Mile, co-founded by former World Barista Champion James Hoffman; leading West Midlands roaster Has Bean Coffee and coffee-cycling enthusiasts Rapha Cycle Club.

Visitors will be invited to meet London’s best baristas, sample bespoke coffees and cocktails, listen to live DJs and learn how to make professional coffee.

Last year saw baristas create special drinks for the visitors of The London Coffee Festival. From ‘Café Corretto’, a double Blawan espresso with a dash of amaretto served in mini cortado size to ‘The Layer Cake Martini’, which took first place in the UK and runner-up in the World ‘Coffee in Good Spirits 2010’ competition.

Baristas from 33 different coffee shops and roasteries have been selected to take over the True Artisan Café on La Marzoccos festival stand, for a three hour slot each. The complete line-up can be found online at

The True Artisan Café will be raising money for Project Waterfall, the clean water initiative delivering clean water projects in African coffee-producing countries, by asking all visitors to make a donation to the charity rather than buying their drink. Trade visitors can register for free passes for The London Coffee Festival at

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