Chilled coffee producer Lattesso has reached an agreement with qiibee, a blockchain-based loyalty ecosystem, to transform its customer loyalty program. The first major brand to partner with qiibee, Lattesso will use blockchain technology and cryptocurrencies to power its loyalty program throughout Switzerland, Germany, Austria, the Benelux, and Russia. Co-founder and CEO of qiibee Gabriele Giancola said: “Customers worldwide are familiar with air mile programs and loyalty points, and although these are an important practice for retailers and brands, customers are limited and restricted in how they can utilize their points and rewards. “Consequently, customers are sitting on countless points, rewards, and bonuses because they aren’t incentivized to spend them,” he said. Based on the Ethereum blockchain, qiibee aims to bridge the gap between modern day loyalty systems and the cryptocurrency industry. By integrating blockchain technology, brands will benefit from increased data security, lower management costs, and the elimination of liabilities often associated with traditional loyalty programmes. Established in Switzerland, Lattesso’s products are available in major retail chains and outlets throughout Switzerland, Germany, Austria, the Benelux, and Russia. With a selection of product offerings from Lattesso Black to Lattesso Cappuccino, the company prides itself on producing a 100 per cent natural lifestyle drink.