Market Reports

Lavazza APAC Regional Director Simone Chimini on sustainability and flexibility in 2022

Lavazza APAC Regional Director Simone Chimini

Each year GCR invites industry leaders to share their hopes, fears and expectations for the year ahead, in what is expected to be one of rejuvenation and unity for the global coffee market.

With the accelerating factors brought on by climate change, we anticipate seeing more conscious coffee-drinkers, those who consider their coffee’s origin and environmental impact.

Earlier in 2021, we launched ¡Tierra! for the at-home market – a Certified Organic and Rainforest Alliance endorsed range that helps teach farmers agricultural techniques to manage the effects of climate change.

Ultimately, we believe that providing a premium quality coffee product that doesn’t compromise on taste, but also operates sustainably, will be the future of coffee. 

On top of this, 2022 will see us sharpen our focus on sustainable packaging, with some exciting announcements coming up across net-zero carbon options.

As flexible working arrangements continue to become the norm, we’ll see people invest in premium at-home coffee experiences and new ways to elevate their morning coffee rituals.

This year alone in Australia, our A Modo Mio coffee machine range, which serves barista-quality espresso from the comfort of home, saw a 61 per cent growth, according to GFK Value Sales, Moving Annual Total to October 2021. At the same time, we are continuously focusing on developing our premium range in the bean category to deliver the best at-home experience for coffee lovers.

We anticipate this trend continuing in the year to come, with flexible working still in place for many. 

In the last few years, we have seen significant advancements with in-home technology, and the role it plays to make people’s busy lives easier. 

The coffee machine lives in the heart of the home, the kitchen, and therefore in 2022, I believe we will see some exciting advancements in the coffee machine category. 

Innovations in technology are evolving in the coffee sector at a remarkable pace. With a strong dedication to first-class consumer experiences, Lavazza has invested in leading technologies that will enable one-of-a-kind experiences tailored to personal preferences. 

We’re excited to share some of these exciting announcements in 2022, especially on our proprietary system A Modo Mio, and look forward to seeing how all these trends will shape the modern-day coffee experience.  

This article was first published in the January/February 2022 edition of Global Coffee Report. Read more HERE.

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