Lavazza launches first certified Rainforest Alliance cold brew

Lavazza has introduced a new cold brew range using sustainably sourced ¡Tierra! coffee beans in traditional and nitro formats to the United States market. The new blend is one of the first cold brews certified by the Rainforest Alliance, an international non-profit organisation that works to conserve biodiversity and promote rights and welfare of workers, their families and communities. “Lavazza is committed to developing blends that speak to the needs of coffee lovers,” said Davide Riboni, President and CEO of Lavazza Americas. “With US cold brew consumption on the rise, we created ¡Tierra! Colombia Cold Brew as a delicious solution that not only has spectacular taste but tells the true story of sustainability in every drink.” Lavazza's newest blend, ¡Tierra! Colombia, the cold brew contains Arabica coffee from the Colombian Meta region, where Lavazza continues to help farming families restore their plantations and create sustainable work conditions. The ongoing ¡Tierra! Project has helped more than one hundred Colombian farming families rebuild coffee plantations and worked to improve healthcare, as well as bringing drinking water to plantations and villages. ¡Tierra! Colombia will also be available in standard whole bean and ground blends in all US restaurants and cafés where Lavazza is served. Established in 1895 in Turin, the Italian coffee company has been owned by the Lavazza family for four generations. The group currently operates in more than 90 countries through subsidiaries and distributors. For more information, visit www.lavazza.us