Coffee roaster Lavazza has announced an exclusive partnership with luxury car manufacturer Lamborghini.
The two Italian brands signed the agreement at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy, releasing a joint on 11 June.
The two companies stated the partnership will “set in motion a series of events and initiatives that will highlight and showcase not only products by the two brands, but also their shared dedication to excellence and unique experiences.”
It also highlighted their shared heritage, stating they will act as ambassadors for Italy on the global stage.
“This partnership represents a special moment for two companies that have always aimed for excellence. The affinities between Lavazza and Automobili Lamborghini are many: both are ambassadors of Italian style around the world, both share a history of success and a constant commitment to quality. We are thrilled to join forces to inspire with our shared values, in Italy and abroad,” says Antonio Baravalle, CEO of Lavazza.
The partnership will give visitors to Lamborghini events and the Lamborghini Museum the opportunity to enjoy Lavazza coffee. Lamborghini employees will also have a special area where they can access Lavazza coffee during their breaks.
“We are delighted to announce our collaboration with Lavazza, uniting two Italian excellences in a common project,” says Chairman and CEO of Lamborghini Stephan Winkelmann.
“Automobili Lamborghini has always been committed to ensuring a quality experience for everyone who approaches the brand. The partnership with Lavazza represents an opportunity to bring the Italian experience to our customers, visitors, and fans around the world.”
