Lavazza sponsors sixth Guggenheim exhibition

Lavazza will sponsor a new exhibition, Artistic License: Six Takes on the Guggenheim Collection, at the Solomon R. Guggenheim Museum. This marks the sixth exhibition Lavazza has supported at the Guggenheim Museum in New York in six years. Lavazza says Artistic License is the first-ever artist-curated exhibition featured at the museum, coinciding with the 60th anniversary of the Guggenheim's iconic Frank Lloyd Wright-designed building. The exhibition will be open to the public until January 12, 2020. The presentation celebrates the Guggenheim's extensive collection of twentieth-century modern and contemporary art, with works selected by six contemporary artists, all of whom have previously had solo shows at the museum. Read more:
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• Lavazza Chairman Marco Lavazza predicts a competitive 2019 Lavazza says support of Artistic License provides it with an opportunity drive arts and culture projects worldwide, which has been a brand tradition for more than 25 years. “Lavazza and the Guggenheim share a commitment to building new communities that connect people, ideas, and experiences,” says Francesca Lavazza, fourth-generation member of the family at the helm of the company and member of the Lavazza Board of Directors. “For Lavazza, this project represents not only a progressive and crucial step towards supporting and enhancing arts and culture, but also a reaffirmation of our role as ambassadors of creativity, innovation, and sharing.” In addition to supporting the museum’s art exhibitions, Lavazza has a presence in the Guggenheim's café and its restaurant, The Wright. Lavazza's sponsorship of the Guggenheim began in 2014 with the support of the exhibition Italian Futurism, 1909–1944: Reconstructing the Universe. Francesca Lavazza was invited to join the Solomon R. Guggenheim Foundation Board of Trustees in 2016. For more information, visit Global Coffee Report has launched a LinkedIn Showcase page. Follow HERE for up-to-date news and analysis of the global coffee industry. Image: Installation View: Artistic License: Six Takes on the Guggenheim Collection, Solomon R. Guggenheim Museum, New York, May 24, 2019– January 12, 2020. Photo: David Heald. © Solomon R. Guggenheim Foundation

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