Loring signs distribution agreement with Shanghai Fortunecaffe

Loring Smart Roast has announced that Shanghai Fortunecaffe is now the exclusive distributor of Loring coffee roasters and accessories in China and Hong Kong. With this new relationship, Loring looks to strengthen its position in Asia’s growing specialty coffee industry by offering high quality, efficient and eco-friendly roasting products. In addition to sales, Shanghai Fortunecaffe will provide support services to customers in China and Hong Kong utilizing factory trained technicians. “The China market represents an exciting opportunity for us,” said Dennis Vogel, Director of Marketing and Sales for Loring Smart Roast. “We expect that the growing interest in specialty coffee will translate into increased demand for precise and efficient coffee roasting machines. Shanghai Fortunecaffe has earned an excellent reputation in the specialty coffee industry. Working with them will enable us to deliver better value for our current and future customers in China.” Douglas Chang, Head of Sales and Marketing for Shanghai Fortunecaffe said: “At Shanghai Fortunecaffe, we are excited not only because we are distributing one of the most technologically advanced roasters in Loring, but also the growth it will bring to the China market. In our opinion, we are helping to shape an innovative brand’s future in China, which is more important to us than mere monetary gains alone. Shanghai Fortunecaffe will be utilising the upcoming Shanghai Hotelex (booth #E6D60) as a platform to launch Loring into orbit, in a collective effort with our coffee loving partners.”

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