McDonald’s set to revamp McCafé in 2017

McDonald’s has announced that it is “recommitting” to McCafé in 2017. The company is looking to revamp the McCafé brand in the US, which is currently worth US$4 billion, through the introduction of new seasonal flavours, a focus on sustainable sourcing, a rewards program a mobile app, and increased training of staff. The company is planning to offer deals on its coffees, including lattes for US$2, in the first quarter of 2017. McDonald’s is also in the process of upgrading its espresso machines to achieve a more consistent result with its beverages.