MICE2014 launches early bird registration

Organisers of the Melbourne International Coffee Expo (MICE2014) have officially launched registration for the event, offering early bird tickets at half price. Four-day trade passes, which are normally $60, will be available for $30. Similarly, 1-day public passes, normally $25, will be just $12.50. Two-day public passes will normally cost $50, but are currently available at $25. Members of the trade are encouraged to register early to take advantage of these prices, and avoid line-ups on the day. Anyone who pre-registers will be emailed their tickets, which they can scan at the door to gain express entry. Following the overwhelming success of the 2012 and 2013 Melbourne International coffee Expo, the 2014 show is set to continue as the largest and most dynamic coffee event for the coffee industry in the Australasian region. MICE2014 will take place from 15 – 18 May and will again bring the industry together for a dedicated four-day event showcasing 150 exhibitors at the Melbourne Showgrounds. MICE2014 will proudly host the World Latte Art, World Coffee in Good Spirits and World Cup Tasters Championships in conjunction with the AASCA coffee championships, including the prestigious Australian Barista Championship, amongst other events. With MICE bringing these globally recognised events to Melbourne, we can again showcase our specialty coffee scene and cement its growing reputation as one of the best in the world. The four-day expo also provides an opportunity to attend satellite events in and around Melbourne, including roasting workshops, café tours, and endless networking opportunities to meet and greet the world’s top coffee industry personalities and decision-makers. To register visit internationalcoffeeexpo.com/visitors/register-online