The largest coffee producing state in Brazil, Minas Gerais, will play host to International Coffee Week at the Expominas Convention Center in Belo Horizonte. The event will house the 50th Anniversary Reunion of the International Coffee Organization (ICO), as well as Espaço Café Brasil, which is the largest coffee fair in Latin America. The program also includes business meetings, conferences, baristas competitions, lectures, workshops and seminars. The state of Minas Gerais produces 25 per cent of the coffee consumed worldwide. The ICO’s member countries are responsible for 97 per cent of the global production, and for more than 80 per cent of coffee consumption. Ambassadors, ministers, agriculture secretaries, and associations representatives from different countries will discuss the market trends, improvement of coffee quality, relevant technology for the industry, and financial instruments in order to improve planting and working conditions, and other subjects. As Latin America’s largest coffee trade fair, Espaço Café Brasil will attract more than 6500 visitors to see more than 100 exhibiting companies presenting new product launches, and major market trends.