NCA counting down to The Challenge of Change

The National Coffee Association’s (NCA) annual convention, The Challenge of Change, is offering attendees a last opportunity to register before prices increase on March 1, 2020.

The Challenge of Change will take place at the JW Marriott in Austin, Texas, United States of America from 5 to 7 March 2020.

The event aims to unite professionals, executives, and key decision-makers, in order to address challenges facing the global coffee industry.

Education will be a strong focus of the event, with breakout sessions scheduled across the three days. The sessions are designed to explore emerging trends, critical industry issues, and inspire new ideas.

In addition to breakout sessions, The Challenge of Change will feature three keynote speakers. Strategist and best-selling author Simon Bailey, coffee economist and Chief Investment Officer at Brown Brothers Harriman, Scott Clemons, and Publisher and Futurist at Forbes Media, Rich Karlgaard will headline the event.

The NCA will host a range of networking and social events and celebrate its members with three annual awards, Volunteer of the Year, Honorary Lifetime Member, and Lifetime Achievement Award.

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