Nescafé Dolce Gusto announces partnership with Groupe SEB


Nescafé Dolce Gusto has announced a new partnership with Groupe SEB, which will see the distributor send Nestlé coffee machines to Australia and New Zealand for the first time.

“We’ve long admired Groupe SEB’s reputation in driving innovation and success for the Nescafé Dolce Gusto brand globally, so to be able to announce a local partnership to help deliver our next stage of growth is very exciting,” says Nestlé Oceania Coffee and Dairy General Manager Martin Brown.

Nestlé says the partnership is expected to bring exciting innovation in portioned coffee to retail partners and coffee drinkers.

“We look forward to sharing further details of this partnership and together driving a strong and sustainable expansion in the portioned coffee category,” says Brown.

Groupe SEB is Nescafé Dolce Gusto’s biggest machine partner globally, with the relationship spanning 17 years since the system’s inception.

“We are delighted to announce our partnership with Nescafe Dolce Gusto in Australia and New Zealand,” says Groupe SEB Managing Director for Australia and New Zealand Joe Tizzone. “We felt this would be an excellent match as soon as we started communicating with the local team.”

Groupe SEB has operated in Australia and New Zealand for years, with its brand portfolio in the area including Tefal, Krups, WFT and All-Clad.

“We look forward to working closely with Nescafe Dolce Gusto to bring both retailers and consumers exciting and innovative products that we know will undoubtedly win the hearts of all, as we make a lasting impact on coffee enthusiast and households across Australia and New Zealand,” says Tizzone.

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