Nescafé has unveiled a major rebrand that aims to give the company a modern image.
“We are thrilled to embark on this major rebrand of Nescafé and to unveil its exciting new look,” says Nescafé UK and Ireland Marketing Director Sophie Demoulin.
“This relaunch represents a significant milestone for our brand as we continue to evolve and stay ahead in the ever-changing coffee industry.”
The redesign will feature modern and eye-catching package designs across its product portfolio, including its Nescafé Original, Nescafé Gold Blend, Nescafé Azera and Nescafé Frothy Coffee.
“By introducing new captivating pack designs, and making substantial investments in the brand, we want to demonstrate that we are dedicated to delivering exceptional coffee experiences to our fans,” says Demoulin.
Each jar and pack that embraces the new design will also feature a message highlighting the 100 per cent responsibly sourced coffee.
“We know that coffee enthusiasts have emotional connection with the brand and we are confident that our refreshed new look will resonate with them,” Demoulin says.