Coffee giant Nespresso has partnered with zero-waste fashion start-up Zèta to create Re:Ground, a stylish sneaker made using recycled coffee grounds.
Each pair of Re:Ground sneakers contains 12 cups worth of coffee grounds from Nespresso’s capsule recycling scheme, which have been integrated into the vegan leather uppers as well as the soles of the shoes. The rest of Re:Ground is made using 80 per cent recycled and sustainable materials.
Laure Babin, CEO of Zèta, recognised a growing gap in the market for eco-conscious footwear. She founded the brand two years ago with a goal of creating the world’s first zero-waste sustainable sneaker.
“My vision for Zèta was to create stylish sneakers for eco-conscious fashion lovers. For this capsule collection, our fabric creators at Tintex spent eight months perfecting an innovative vegan faux leather made using recycled coffee grounds,” says Babin.
“Re:Ground is the embodiment of our collaboration with Nespresso, a chic and stylish shoe that celebrates the value of coffee and the virtue of circularity.”
According to Nespresso, internet searches for sustainable brands have grown by more than 45 per cent during the past five years as consumers become increasingly aware of their wardrobe’s environmental footprint.
“Zèta is an incredible start-up that brings together style and sustainability. The brand’s commitment to circularity means they are pushing the envelope in terms of creating new value from waste, and their spirit of innovation has led them to design a whole new use for our recycled coffee grounds,” says Guillaume Le Cunff, Nespresso CEO.
The limited-edition capsule collection is inspired by the principles of zero-waste, eco-design, and French style, with Nespressso hoping Re:Ground will set an example in sustainable fashion.
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