Nespresso has introduced Amaha awe Uganda, meaning “Hope for Uganda”, a new and seasonal coffee from the Rwenzori Mountains of Uganda.
Amaha awe Uganda is part of Nespresso’s Reviving Origins program, launched in 2019 to restore coffee production in regions where it is under threat.
In Uganda, Nespresso says climate change, poor farming practices, and economic hardship have meant production of high-quality coffee has been a challenge over recent years. As part of its Reviving Origins program and in partnership with Agri Evolve, Nespresso is working with more than 2000 farmers, providing training and expertise to improve coffee quality and productivity in addition to establishing sustainable farming practices.
“Our partnership with Nespresso enables us to provide ongoing support to the Rwenzori coffee farmers. Through community projects and teamwork, growth and development are not only within the coffee farm but also in the improved environmental and social standards of the community,” says Jonny Rowland, Owner and Managing Director of Agri Evolve.
“The Rwenzori coffee farmers now have the opportunity to share their premium quality coffee with the world, leading to higher household incomes as well as giving communities and families confidence for a sustainable future in coffee farming for the generations to come.”
Nespresso is investing a total of CHF 10 million (about US$10.3 million) in the program over a period of five years (2019 to 2023). Reviving Origins is an integral part of the Nespresso AAA Sustainable Quality Program, the brand’s sustainable sourcing model in coffee producing countries.
“Coffee is the lifeblood of entire communities across the globe. In many regions, coffee farming is threatened for reasons such as climate change, conflict and a shifting global economy. Through the Reviving Origins program, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions,” Nespresso CEO Guillaume Le Cunff says.
“The Reviving Origins program aims to revive coffee agriculture and local coffee economies in regions affected by adversities such as conflict, economic hardship and environmental disasters. The program provides support to rebuild sustainable livelihoods for farmers and their communities while preserving the future of some of the world’s rarest, most exquisite coffees.”
The Amaha awe Uganda coffee will be available from May 2020 in 31 countries across the world, alongside Reviving Origins coffees Tamuka mu Zimbabwe and Esperanze de Colombia – both back for 2020 following their initial launch last year.
Nespresso says the Reviving Origins program’s long-term aim is to establish these under threat coffees as permanent blends, available all year round for consumers, by helping farmers to increase the quality and the yield of their coffee, which brings crucial economic benefits for the regions involved, and leveraging strong partners in each of the origins.
For more information, visit www.nestle-nespresso.com
