Nespresso to enter Colombian market

Nespresso announced on 18 March the opening of commercial operations in Colombia.  The company said it would be selling its products in Colombia starting later this year. The company also announced that it will open a Nespresso boutique in Bogota.  Nespresso sources a large amount of coffee from Colombia, including 80 per cent of the coffee in its Nespresso Grands Crus capsules. “Colombia is a country where coffee holds a very special place and we’re very excited that Colombian consumers will be able to discover the highest quality Nespresso Grand Cru coffees,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso SA, in a statement.

Colombia was among the first nations to join the Nespresso AAA Sustainable Quality Program. The AAA Program, which was launched 10 years ago, is a partnership with farmers, coffee suppliers, the Colombian Coffee Growers’ Federation and NGOs in Colombia. Currently over 40,000 farmers in Colombia take part in the program.  “The introduction of Nespresso in Colombia will now allow coffee lovers across the country to experience the Nespresso quality and convenience that is already in 59 countries worldwide,” said Duvoisin. 

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