Nestlé announces global launch of Starbucks at home range

On 13 February, Nestlé announced the global launch of a new range of coffee products under the Starbucks brand, the result of a licensing deal signed in August, 2018. The new range consists of 24 products, including whole bean and roast and ground, as well as Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies. “Our two teams have done an outstanding job in just six months developing a range of new and exciting premium coffees, crafted with care and passion, combining Nestlé’s coffee and system know-how with the Starbucks coffee, roasting and blending expertise,” says Patrice Bula, Executive Vice President, Head of Strategic Business Units, Marketing, Sales and President of Nespresso. “With Nescafé, Nespresso and Starbucks, Nestlé now has the best coffee portfolio to delight consumers around the world.” Related stories: Nestlé and Starbucks close global licensing deal Starbucks recognised for ethical practices Throughout February, Nestlé will start rolling out these products in several markets across Asia, Europe, Latin America, Middle East and the United States. Nestlé says customers around the world will be able to enjoy their Starbucks coffee at home when the products become widely available in grocery stores and major online platforms. “We are very pleased to be able to provide our premium high-quality Starbucks coffees to customers at home across the world’s most popular single-serve platforms, the Nespresso and Nescafé Dolce Gusto systems,” says John Culver, Group President, Starbucks International, Channel Development and Global Coffee and Tea. “Today’s announcement further extends the global reach of Starbucks brand as we expand into new channels as part of a global coffee alliance with Nestlé.” The new range of coffee products includes a variety of signature Starbucks blends and single-origins, as well as a selection of classic beverages such as caramel macchiato and cappuccino. All these products are made from 100 per cent high-quality arabica coffee, ethically sourced from farmers in the world’s premier coffee growing regions. Through the global licensing deal, Nestlé has the perpetual rights to market Starbucks consumer packaged goods and foodservice coffee and tea products around the world, outside of Starbucks coffee houses and excluding ready-to-drink products. Nestlé says the agreement consolidates its leading position in the global coffee business while significantly strengthening its coffee portfolio in North America.

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