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Nestlé launches Nescafé Plan 2030

Nescafé Plan 2030

Nescafé, Nestlé’s largest coffee brand, has outlined the Nescafé Plan 2030 to help make coffee farming more sustainable.

The brand is working with coffee farmers to help them transition to regenerative agriculture while accelerating its decade of work under the Nescafé Plan.

“Climate change is putting coffee-growing areas under pressure. Building on 10 years’ experience of the Nescafé Plan, we’re accelerating our work to help tackle climate change and address social and economic challenges in the Nescafé value chains,” says David Rennie, Head of Nestlé Coffee Brands.

Nestlé is investing over US$1 billion by 2030 in the NESCAFÉ Plan 2030. The investment is supported by Nestlé’s regenerative agriculture financing following its commitment to accelerate the transition to a regenerative food system and ambition to achieve zero net greenhouse gas emissions.

“As the world’s leading coffee brand, Nescafé aims to have a real impact on coffee farming globally. We want coffee farmers to thrive as much as we want coffee to have a positive impact on the environment. Our actions can help drive change throughout the coffee industry,” says Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit.

Regenerative agriculture is an approach to farming that aims to improve soil health and fertility, as well as protect water resources and biodiversity. Healthier soils are more resilient to the impacts of climate change and can increase yields, helping improve farmers’ livelihoods.

Nescafé will provide farmers with training, technical assistance, and high-yielding coffee plantlets to help them transition to regenerative coffee farming practices.

Nescafé will work with coffee farmers to test, learn, and assess the effectiveness of multiple regenerative agriculture practices. This will be done with a focus on seven key origins, from where the brand sources 90 per cent of its coffee, Brazil, Vietnam, Mexico, Colombia, Côte d’Ivoire, Indonesia and Honduras.

The company aims to achieve 100 per cent responsibly sourced coffee by 2025, 20 per cent of coffee sourced from regenerative agricultural methods by 2025, and 50 per cent by 2030 as part of Nestlé’s ambition for its key ingredients.

In Mexico, Côte d’Ivoire, and Indonesia, Nescafé will pilot a financial support scheme to help farmers accelerate the transition to regenerative agriculture. Through this scheme, Nescafé, together with coffee farmers, will test and learn the best approach in each country. These include measures such as conditional cash incentives for adopting regenerative agriculture practices or greater access to credit lines for farmers.

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