Nestlé has announced the launch of Roastelier, a compact coffee-roasting solution that aims to allow baristas to unlock and simplify the art of roasting in-shop.
Reinhold Jakobi, Head of Nestlé Professional Strategic Business Unit, Nestlé, said: “We have developed Roastelier in less than twelve months, capitalising on our [research and development] expertise in beverage system technologies,” says Reinhold Jakobi, Head of Nestlé Professional Strategic Business Unit.
“With this artisanal on-site roasting solution, baristas can now offer hassle-free, freshly roasted coffee, with hundreds of personalised blends at their fingertips, to cater to the increasing diversity of consumer tastes and desires. This significantly enhances both authenticity and ‘coffee cred’ at their outlets. The novel solution will help passionate baristas become master roasters.”
Roastelier includes a range of top grade arabica coffees sourced from select coffee growing regions around the world. These coffees are assessed for quality parameters within Nestlé’s factories and are then taken through the first step of roasting. The Swiss food giant says this ensures consistent results.
The instore machine is equipped with a QR code reader that recognises the coffee type and offers a range of roasting profiles defined by master roasters at Nestlé and programmed into its database. Baristas can personalise the roasting of the coffee beans and access several sensory profiles from the selected bean types to create their house blends.
“Our goal is to put baristas at the heart of the craft, opening up new creative avenues for them to delight their customers and capture more value from their businesses,” Jakobi says.
Roastelier also provides a service platform that offers tools and guidance to shop owners to differentiate and expand their offerings. Nestlé says, for example, by selling their own signature roasted coffee beans. The system has a ‘plug & play’ filter connected to the roasting device for simple and efficient management of gas emissions naturally produced during roasting.
Nestlé intends for the Roastelier solution to remove the hurdles that baristas face when trying to put in place a roaster in the shop, including sourcing green beans, trial and error when programming roasting profiles, managing smoke emissions. and reducing coffee waste.
Roastelier is being rolled out in Greece and Scandinavia and will be launched across Europe and Latin America in 2020. It will be endorsed by Nestlé’s global brand Nescafé, or its local coffee brands such as Zoégas in Scandinavia or Buondi in Greece.