On 24 January, Nestlé inaugurated its new Bonjorno coffee factory in Egypt, an investment of EGP250 million (about US$14 million). The opening was attended by Dr. Aly El Meselhy, the Minister of Supply and Internal Trade, as well as a delegation from Nestlé headed by Executive Vice President and Head of Operations Magdi Batato, and Chairman and CEO of Nestlé North East Africa Moataz El Hout. “We are delighted to inaugurate this new factory, which operates using Nestlé’s strong manufacturing and innovation capabilities leveraging the most advanced technology,” Batato says. “This factory opening reflects Nestlé’s ambition to invest in Egypt and foster the development of the rapidly growing soluble coffee segment, which has been gaining popularity among Egyptians. We aim to have the Bonjorno factory as an export hub for coffee in the region.” The new 12,740-square-metre factory has a workforce of about 240 direct employees and provides approximately 7000 new jobs indirectly. It has eight production lines of soluble coffee mixes to supply the Egyptian market. The factory has a capacity of 14,000 tonnes that will be able to reach 22,000 to 44,000 tonnes in the future. “The inauguration of our third factory reflects the importance of Egypt to us and our confidence is clearly highlighted by the extensive investments we have made in Egypt over the past five years,” El-Hout says. “In the last few years, our local workforce reached almost 3500 direct employees and invested almost [US$56 million] into manufacturing, distribution facilities and skill development. We have been part of the Egyptians’ lives for over 100 years and we are confident that Egypt offers great business and economic opportunities.”
Nestlé acquired Egyptian instant coffee producer Caravan Marketing Company, owner of the Bonjorno brand, in January 2017.
