Nuova Simonelli announced on 5 November that athletes, coaches, assistants, officials and journalists from around the world will drink undefined
coffee from its espresso machines at the next Winter Olympics in Sochi, Russia.
The Italian company, based in Belforte Chienti, won the contract to supply coffee machines to the XXII Winter Olympic Games, which will run from 7 – 23 February 2014. In the next few days, 147 coffee machines of various models, both traditional and superautomatic, will leave the Marche production facilities for Russia.
Machines will be supplied to Olympic facilities that will host athletes, journalists and staff, and to public eateries that will serve the public. Other machines are bound for a local chain of “coffee corners” which are found throughout the Krasnodar region, which overlooks the Black Sea, including the city of Sochi. This coffee chain has chosen to redesign its locations, including the installation of Nuova Simonelli coffee machines, ahead of the Olympic Games.
“Being chosen to be a supplier for the Olympic Village in Sochi is a prestigious result for our company,” said Nuova Simonelli CEO, Nando Ottavi, in a statement. “But I consider it a success for ‘Made-in-Italy’ of which we are proud supporters, for the particularly advanced technology that we apply to our machines and for the innovative design of our products, which have all contributed to our doing business in 115 countries.”
Nuova Simonelli noted that Russia is a booming market for the company, which in the last few years has come to represent a market share of over 10 per cent. As in other markets, Nuova Simonelli said that it exports not only machines and technology to Russia, but also coffee culture and training. In Moscow this past October, the Italian company, in collaboration with Business Russia, held a basic training course for baristas with operators in the HoReCa sector in all regions of the Federation. Among the teachers were English World Champion, Gwilym Davies, and Irish Champion Colin Harmon.
Nuova Simonelli has previously won contracts to supply Olympic games, including the Winter Olympics in Vancouver (Canada) in 2010, and the Summer Olympic Games in Atlanta (USA) in 1996.