Nuova Simonelli will be presenting a new exhibition concept at Host 2013, with a focus on explaining and demonstrating the latest technology and developments in the field. Designers, technicians and world champion baristas will be on hand to demonstrate the nature of the various technologies on display at the Milan exhibition space (Hall 11-C40/48). The results from the Nuova Simonelli team are the result of continuous scientific studies in physics, chemistry, commodities and ergonomics. Nuova Simonelli is offering many new developments at Host this year, involving different technical and functional aspects. Visitors to the exhibition space can discover the potential of each of these and the new products in which they have been applied. One will show the potential for innovative Gravimetric Technology, another the developments of Milk Silk Technology, two more to reveal new applications of Easy Cream Technology and advances in dosing with Clima pro Technology. Another technology is the T3 system, which sets new standards in terms of extraction, flexibility, control and thermal stability. The barista can set the delivery temperature of each group through three different parameters (water, group and steam). The electronics of the machine do the rest: digital pressure and temperature sensors instantly send that information to the control unit through three independent proportional-integral-derivative controllers, which actively manage each variable. The result is unmatched accuracy, regardless of the workload and the environmental conditions in which the machine is being used. Other innovative new products presented at Host will be the new Appia II in its different versions, the Aurelia II Digit with a new nozzle equipped with Easy Cream Technology, the superautomatic Talento with Milk Silk Technology, the new Mythos One grinder on demand with Clima Pro and the MDX on demand. Also on display will be two new products in the Victoria Arduino brand exhibition area. The espresso machines from this historic brand are produced in Nuova Simonelli facilities with ancient artisan techniques, always paying great attention to design, but with a technologically advanced “heart”. The first of the new products is Theresia, created by two internationally renowned designers, Doriana and Massimiliano Fuksas. It is a machine completely made in mirrored stainless steel, which looks as though it has a large diamond buried inside. The second new Victoria Arduino machine is structurally very different and the first to incorporate Gravimetric technology. It will go into production in 2014 and will be seen for the first time ever at Host. Its name will be revealed there, along with other technical and design features. Host 2013 will take place at the Fieramilano Exhibition space in Rho, just outside of Milan, Italy from 18 – 22 October.