Peet's Coffee has announced the release of its annual, limited-edition Anniversary Blend from 6 March 2019.
The blend honours the company's founding by giving back to origin through its Drink a Great Cup, Do a Good Thing program. This year's blend specifically highlights and supports women coffee farmers.
The 2019 Anniversary Blend is comprised of two washed coffees — one from Rwanda, the other from Colombia — that create an aromatic dark roast of floral and fruity flavours with chocolate notes. Both craft-roasted coffees are grown by women farmers.
Through its Drink a Great Cup, Do a Good Thing program, Peet's will donate up to US$50,000 of the blend's proceeds to an entrepreneurship program that empowers women coffee growers from Huila, Colombia. The program, led by Coocentral cooperative and Sustainable Harvest, will provide access to business training to one hundred women. Read more: Millennials’ influence on US coffee culture Intelligentsia becomes latest in big business buy up Peet’s Coffee & Tea to acquire Stumptown Coffee Roasters “Each spring we celebrate our anniversary with our beloved tradition of crafting a great coffee that gives back to a community at origin,” says Doug Welsh, Vice President, Coffee, Peet's Coffee.
“With every cup of Anniversary Blend that you savour, you help support women's entrepreneurship in Colombia. From business skills to income diversification, supporting the women of Coocentral cooperative means supporting the entire region. We can drink to that.”
The blend can be purchased at participating Peet's coffeebar locations for US$20 per pound and online at US$19.95 per pound.