Peet’s Coffee & Tea announced on 28 January the opening of its new flagship store in San Francisco’s Marina District in the United States. The new flagship “takes Peet’s store experience to a higher standard of quality”, the company said in a statement, with a fresh, contemporary design in a local, historic space true to its Northern California heritage. “Our new San Francisco flagship elevates the Peet’s store experience to a whole new level matching the high standard of our premium coffee that the Bay Area has loved for 48 years,” said Dave Burwick, President and CEO of Peet’s Coffee and Tea, in a statement. “It brings to life our commitment to quality and puts a central focus on the art and passion of our coffee making. Even more, the store’s fresh, contemporary design is unlike any Peet’s store in the US, uniquely placed in a local, historic building reminiscent of our Northern California roots.” The move follows similar flagship store openings by Starbucks around the world, that look to pay tribute to the neighbourhoods in which they are placed by picking up local design elements. Peet's 762-square-metre store is a contemporary interpretation of California’s early 20th century American Craftsman design movement.