Pepsi challenges Coca-Cola in RTD coffee cola market

Pepsi has announced the launch of Pepsi Café, a new beverage combining coffee and cola, debuting in the United States in April 2020.

Featuring two flavours, Original and Vanilla, Pepsi Café uses roasted Arabica to nearly double the amount of caffeine compared to a regular Pepsi drink.

“We know that the consumers today are looking for products that meet the needs of energy, indulgence, and refreshment during that afternoon pick-me-up occasion. At Pepsi, we’ve known the potential of blending cola and coffee for years and after striking the perfect balance, we cannot wait to introduce Pepsi Café to the US next year,” says Todd Kaplan, VP of Marketing at Pepsi.

“We are confident that cola fans, iced coffee drinkers and anyone in need of an extra caffeine boost will love the unexpected flavour medley of roasted coffee infused into the refreshing, crisp flavour of Pepsi.”

Pepsi Café is not the brand’s first time launching in the cola and coffee space. Pepsi entered the category in 1996 with the launch of Pepsi Kona, a product it says “was ahead of its time.”

The brand says now, there is a growing consumer demand and desirability for ready-to-drink iced coffee products and an appetite for new and blended category options.

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