Petrol giant EuroGarages (EG) Group has acquired CS Food Group Holdings Limited, owner of the Cooplands coffee and bakery business.
Cooplands owns and operates high-quality bakery assets in the United Kingdom (UK), including three bakeries that process ingredients and manufacture fresh food distributed through its supply and logistics network to about 180 stores and cafes, predominantly across the north-east and Yorkshire regions.
Founded by Frederick and Alice Coopland in 1885, Cooplands employs more than 1600 employees and is the UK’s second-largest bakery chain.
“Cooplands is proud to be joining EG Group and bringing our long history of skills and expertise in the bakery industry in both manufacturing and retail to the company. We are looking forward to a great future for the Cooplands brand,” says Belinda Youngs, CEO of Cooplands.
EG Group says the acquisition will accelerate its growing and successful diversification into foodservice and adds highly complementary assets that will drive development opportunities in other parts of the business. It will also provide a platform to diversify the Cooplands brand into the transient petrol forecourt and retail convenience store channel, alongside the bakery chain’s traditional store formats, through EG Group’s extensive UK network.
The acquisition of Cooplands as a proprietary brand follows EG Group’s acquisition of Leon, the British ‘naturally fast food’ restaurant chain, in May 2021. These two brands complement EG Group’s extensive foodservice brand portfolio, including popular third-party brands such as Starbucks, KFC and Subway.
EG Group plans to invest in the Cooplands brand and fresh food offer, to help ensure it continues to satisfy existing customers and attract new ones.
“We are very pleased to welcome Cooplands’ many talented colleagues to the EG Group family. Cooplands has a proven track record in the fresh bakery sector and vertical integration with EG Group will help to further drive our success in foodservice, where we continue to see strong growth opportunities in the UK and globally,” Zuber and Mohsin Issa, Founders and Co-CEOs of EG Group, say.
“The transaction will broaden the reach of Cooplands beyond the brand’s northern heartlands and bring its much-loved food to more existing and new customers through EG Group’s unparalleled network of roadside forecourts and retail convenience stores. We know that Cooplands’ impressive bakery platform and our food service expertise will be a winning combination.”